What does it mean to win a BOBI Award? We asked some previous winners about their experiences and how they have capitalised on the positive publicity surrounding their win.

Success stories include: raising the profile of the BI department internally, recognition and career progression for individuals, increased awareness of agency services amongst clients/prospective clients
and enhanced working relationships between agencies and clients.

Things you can do to let people know about your win:

• Make an annoucement by email/intranet to your colleagues (official photos of the awards night are provided to winners for internal use and you can also use the BOBI logo on request)
• Post details of your agency's BOBI wins on your website as part of your credentials
• Create a 'BOBI Winner' email sign-off and use it on all your emails
• Put details of your BOBI win in your agency's newsletter
• Display your trophy prominently in the BI department or in your company's reception area

Here's what some previous winners have said:

“It is a good way of raising the awareness of the department and celebrating success. It can also help with awareness of newer company researchers when developing relationships with agencies”
Jeremy Martin, Abbott (winner, Best Industry Newcomer 2010-11)

“We proudly display our trophy within the department and it is central to a fair few conversations with our UK and international colleagues! …. Having this internal credibility has added weight to our voice internally!”
Stewart West, Janssen (winning team, BOBI Challenge 2010-11)

“Winning the Best Agency Newcomer award has really raised my profile …. the news rapidly spread around the company and I received messages of congratulations from colleagues all around the globe”
Rachel Crockett, Kantar Health (winner, Best Agency Newcomer 2010-11)   

“The most fascinating thing was that marketing team realized how much impact the research had on their plans and that made it easier to get more projects approved”
Andrew Sims, Pfizer (former winner, Best Customer Insight)

“Taking part has allowed Insight to showcase our capabilities. Another benefit is the promotion of better working relationships with clients who have entered with us”.
Natasha Barretto, Insight Research Group (former winner, Most Innovative Approach)

“Winning the BOBI award has provided a great opportunity for us to demonstrate to new and existing clients the value that high quality research can add to healthcare brands”
Jon Freeman, Synergy Healthcare Research (former winner, Best Customer Insight)