Best Business Impact
sponsored by sanofi-aventis
Denham Lansdell and Kruti Popat, Takeda UK

Excellence in Communications Research
sponsored by Kantar Health
Jeremy Fazal, AstraZeneca and Rebecca Marshall-Clarke & John Grime, Adelphi Research UK

 
The Chair's Theme Award (Social Media)
Sponsored by IMS
Sally Burgess and Aasim Qureshi, sanofi-aventis and Mike Blackadder & Paul Cooksey, Artesian

 
Best Customer Insight
sponsored by CSL
Andrew Sims, Pfizer and Jon Freeman, Synergy Healthcare Research 

Most Innovative Approach
sponsored by Boehringer Ingelheim
Damian Eade, Insight Research Group, Alexa Edwards, Boehringer Ingelheim and Claire Derbyshire (formerly of Boehringer Ingelheim, now at sanofi-aventis) 

Best Industry Newcomer
sponsored by Ashfield In2Focus
Jeremy Martin, Abbott 

Best Agency Newcomer
sponsored by KDM Worldwide
Rachel Crockett, Kantar Health 

Business Intelligence Excellence - Industry Sponsored by Synergy Healthcare Research
Steve Johnstone, Abbott

Business Intelligence Excellence - Agency - sponsored by Pfizer
Lucy Ireland, medeConnect Healthcare Insight

The BOBI Challenge - sponsored by red kite consulting
Team Janssen Synergy (Tim Barnett, Karen Chadwick, Chris Massey & Stewart West, Janssen and Jon Freeman, Synergy Healthcare Research)