Most Innovative Approach
Sponsored by Boehringer Ingelheim
"Boehringer Ingelheim is proud to be sponsoring the BOBI for “Most Innovative Approach” again in 2012. In these times of change it is increasingly important to find new and innovative approaches to addressing business issues. This award has attracted some truly pioneering entries in previous years and we hope that this year will be no exception"
Awarded for the successful implementation of an innovative approach in any area of business intelligence.
Focus of this award:
Development of the new approach to meet the business need
Added insight(s) generated as a result of developing the new approach
Impact that the insight(s) have had on the UK pharma business
For entries to be successful in this category it is essential that your entry is clearly written, and that you explain your methodology and demonstrate the impact of your work.
To get an idea about the sorts of projects that have won this award in the past, click on the links below to view executive summaries and judges comments from previous years:
2010-11
2009-10
2008-9
2007-8
2006-7
You can also view an example of a full 'model' submission for this category: click here
Here's what a previous winner said about winning the Most Innovative Approach Award:
"Winning was a great honour, and I hope it encourages more people to submit their work for an award next year. I think that the secret lies not only in understanding what information can be generated from a customer group, but more importantly understandinghow to demonstrate clearly to the business (and an awards judging panel!) precisely what the value of the research was". Michael Goff, Pfizer Ltd.