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Foundation Training Courses |
| Fieldforce Analytics - Understanding the Information - 4th October 2010 |
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Ethics & Guidelines Training |
| BHBIA Legal and Ethical Guidelines & ABPI-endorsed Adverse Event Reporting Training Workshop - 18th November 2010 |
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One-Day Workshops |
| Forecasting - 16th September 2010 |
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Maximising the Impact of Business Intelligence
14th October 2010
Course conveners
Ian Becattelli
Independent Associate of Branding Science
- 14 years Pharmaceutical market research (and consumer)
- MA Languages, University of Oxford
- Postgraduate diploma in Marketing
- Article published in Admap (1998) on semiotics of advertising
- Presented paper at EPhMRA (1999) on international advertising campaign development
- NLP practitioner
- Certified language teacher (CELTA)
- Languages – Italian and German
- Convener of Practical Applications of NLP Course for BHBIA in 2007
- Co-presented award-winning master-class at 2008 BHBIA Conference
- Convener of Interviewing and Moderating Workshop for BHBIA in 2008
Peter Caley
Managing Director, Branding Science
- BA Marketing, CIM Diploma in Marketing
- MA in International Communications
- 15 years pharmaceutical market research (and consumer)
- Committee member of EphMRA
- Member of Advertising Planning Group (APG)
- NLP Master Practitioner (training with Richard Bandler and Paul McKenna)
- Languages - Italian, Spanish, French
- Convener of Practical Applications of NLP Course for BHBIA in 2007
- Co-presented award-winning master-class at 2008 BHBIA Conference
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