Most Innovative Approach

Most Innovative Approach

Sponsored by Boehringer Ingelheim

Awarded for the successful implementation of an innovative approach in any area of business intelligence.

Focus of this award:

Development of the new approach to meet the business need
Added insight(s) generated as a result of developing the new approach
Impact that the insight(s) have had on the UK pharma business

For entries to be successful in this category it is essential that your entry is clearly written, and that you explain your methodology and demonstrate the impact of your work.

To get an idea about the sorts of projects that have won this award in the past, click on the links below to view executive summaries and judges comments for the winning entries from the last 4 years:

You can also view an example of a full 'model' submission for this category: click here

Here's what some previous winners have said about winning the Most Innovative Approach Award:

"Winning was a great honour, and I hope it encourages more people to submit their work for an award next year. I think that the secret lies not only in understanding what information can be generated from a customer group, but more importantly understanding how to demonstrate clearly to the business (and an awards judging panel!) precisely what the value of the research was". Michael Goff, Pfizer Ltd.

“Our dataset of over 100 million CGM sources is used by companies across the globe because they recognize the incredible value in harnessing this content to learn about and improve their products. Regulations have made it difficult for prescription healthcare companies to harness this type of research so we worked with Pfizer’s brand and market research teams, the Drug Safety Group and legal teams to establish a methodology that enabled Pfizer to monitor this content and, consequently, improve their strategy, marketing, consumer insights, and many other critical parts of the business.” Brad Little, Nielsen Online.

PMGroup are this year's BOBI Media Partner