Excellence in Communication Research

Excellence in Communication Research

Sponsored by Kantar Health

Awarded for the influence that a research study had on the implementation of a communications campaign.

Focus of this award:

Approach selected to research the campaign strategy and materials
Recommendations implemented and the impact that these had on the campaign
Impact that the campaign changes have had on the UK pharma business

For entries to be successful in this category it is essential that your entry is clearly written, and that you explain your methodology and demonstrate the impact of your work, both in terms of how it influenced the direction of the communications campaign and how this impacted on the business. Evidence of great teamwork between the agency and the client team is also important.

To get an idea about the sorts of projects that have won this award in the past, click on the links below to view executive summaries and judges comments for the winning entries from the last 4 years:

Here's what a previous winner said about winning the Excellence in Communication Research Award:

"Although not personally able to attend the awards ceremony, it's still nice to get the recognition from others in the industry for a good piece of research and, as clichéd as it is, it was quite unexpected especially when you find out via text around midnight! Our win created a lot of buzz in the office and I'm sure the awards will be well supported this year by KantarHealth". Chris Donaldson, Kantar Health.

PMGroup are this year's BOBI Media Partner