BHBIA Annual Conference 2012
Agency Fair: ‘Flying the Olympic Flag’
The BHBIA Annual Conference “The Winning Feeling” will take place at The Grove, Chandler’s Cross, Hertfordshire on Monday 14th and Tuesday 15th May 2012. The Agency Fair – billed on the programme as the ‘Flying the Olympic Flag’ session - will take place on both days. The Fair will be open during tea/coffee and lunch breaks, offering over 4 hours potential exposure.
Our objective is to provide a comfortable environment where clients can engage in quality discussion with new suppliers as well as those they are familiar with, enabling them to evaluate a range of options that agencies provide. Equally, we recognise that agencies are looking for a return on investment and we aim to provide a platform to generate interest and awareness to help set up opportunities for the future.
WHAT THE BHBIA WILL PROVIDE:
1. A comfortable exhibition space
The BHBIA will provide one high cocktail table & 2 stools as well as a flagpole with the agency’s logo on the flag to mark your space. The space provided for each agency will allow you to have two or three people engaged in conversation at any one time. (Please note storage space is restricted and any gifts/brochures you would like to distribute must fit within your own exhibition area/be stored under the cocktail table).
2. Location within main reception area for all exhibitors
All agencies will again be in the main Amber Foyer and lunch, teas/coffee will be served in the Ivory Room only. Delegates are encouraged back into the Agency Fair area after people have collected their food.
3. Opportunities to attract clients to visit the Agency Fair area (included in the cost)
The following items are included:
• (i) ‘Agency Soapbox’ session: In the main auditorium just before the start of the ‘Flying the Olympic Flag’ session, agency exhibitors will each have a one-minute slot to capture delegates’ interest. This was an entertaining session in 2011 and a great opportunity for agencies to introduce themselves and make an impact. You are free to say whatever you think will grab people’s attention – we suggest you use this as an opportunity to ‘sell yourselves’ in a fun way.
• (ii) Agency profiles: To gain clients’ interest in advance and encourage them to speak to new suppliers, each agency will be asked to supply 100 words about themselves/the services they will be exhibiting. This information will be distributed to clients before and at the Conference, with an incentive offered by the BHBIA to complete a form indicating their level of interest in finding out about each agency. Responses will be provided to exhibitors to aid their planning.
• (ii) ‘Flying the Olympic Flag’ Competition: To encourage clients to visit as many agencies as possible, and in line with the theme, agencies will be given a quantity of small flags to distribute from their exhibition area. (Flags will be numbered and each exhibitor will have a distinctive flag design). At the end of each day, 3 winning flags will be drawn from a hat and exchanged for prizes at that day’s ‘Medal Ceremony’.
COSTS
Two Day Exhibition Space - £750 (exc. VAT) One Day Exhibition Space - £470 (exc. VAT)
(Prices include ‘Agency Soapbox’ slot)
All exhibitors must have at least one full delegate place registered at the Conference itself for a Two Day space and at least one day delegate registered (on the relevant day) for a One Day space and no discounted rates will be offered to delegates manning their areas.
Exhibitors must be current full members of the BHBIA.
All exhibitors please note: As with last year’s conference all delegates will be given access to a secure section on the BHBIA website, following the conference. This will contain copies of all the papers and links to various websites. As an exhibitor, a link to your website will be included free-of-charge.
If you do not want to exhibit but would like to be included in the website listing, the cost will be £105 + vat.
WHAT WE NEED FROM YOU AND WHEN WE NEED IT:
As soon as possible and by 29th March at the latest:
Click here to book online
Click here to view the Amber Foyer floorplan
SPACES ARE ALLOCATED ON A FIRST-COME FIRST-SERVED BASIS – BOOK EARLY TO SECURE YOUR PREFERRED LOCATION.
By Thursday 29th March:
1. Please email your company logo (high resolution JPEG format) and company website address to us at admin@bhbia.org.uk, for the printing of your flag and to take advantage of the website listing facility.
2. Send us 100 words about your agency/the services you will be exhibiting
3. Confirm to us the name(s) of those who will be speaking in the ‘Agency Soapbox’ session (maximum 2 people).
Various sponsorship opportunities are also available for agencies wishing to support the conference - Click here for full details