Business intelligence is at the heart of the delivering outstanding commercial performance. The fundamental marketing cycle of “plan, implement and monitor” requires BI involvement at all stages, requiring BI to work other internal stakeholders including Sales and Marketing.

This year’s seminar will explore the contribution Business Intelligence makes to business success. Drawing on examples, experiences and insights from healthcare and other sectors, speakers include:

Jeremy Brown - CEO of Insight, Innovation and Strategy consultancy Sense Worldwide
Jeremy Brown, CEO of Insight, Innovation and Strategy consultancy Sense Worldwide, will use this Key Note to explain more about Sense’s 10 years of experience in using insight to help Brands make better decisions across the business.  Sense’s clients include many blue chip companies from Nike to Vodaphone and has been shortlisted for Marketing's Research Agency of the Year 2008 and 2009 and just announced as one of Research's magazine's Best Agency 2009.

Dr Brian D Smith - Visiting Research Fellow, Marketing and Strategy Research Unit, Open University Business School.
Dr Brian D Smith spent 20 years in the medical devices and pharmaceutical sectors and now divides his time between academic research, writing and consulting. He has published almost 200 books and papers, including his most recent book “Creating Market Insight”. He is editor of the Journal of Medical Marketing and his research at the Open University Business School, Europe’s largest, focuses on strategy implementation. He works with many of the leading companies in the sector, helping them to make and deliver strong, insightful, competitive strategies.

Steve Johnstone – Head of Business Intelligence, Abbott UK
Steve Johnstone has worked for the last 15 years in Pharmaceutical Market Research, working on the both agency and client side at Novartis, Wyeth, Merck, Root research.  Currently Head of Business Intelligence at Abbott laboratories, a department he set up 5 years ago,  which covers Market Research, Forecasting, Market Audits and Business Development.

Mike McGahan - Head of Market Research, Sanofi-Aventis UK
Mike has worked in client-side  MR for 12 years and led MR teams in Australia & the UK.  He and his team at sanofi-aventis are  responsible for all UK generated MR for sanofi-aventis UK.

Eric Sharp – Director of Strategy, Opinion Health
Eric has over 20 years experience of the pharmaceutical industry serving as VP Marketing both locally (Bayer Canada) and internationally (Bayer  AG). More recently Eric has worked for IMS in the UK and is currently Director of Strategy for Opinion Health a full service market research agency focused on the healthcare sector.

Following the successful re-introduction of the daytime format last year, the seminar will be held in the morning, followed by drinks reception, Christmas lunch, charity raffle and networking.

Click here to view the full Programme