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Foundation Training Courses |
| Fieldforce Analytics - Understanding the Information - 4th October 2010 |
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Ethics & Guidelines Training |
| BHBIA Legal and Ethical Guidelines & ABPI-endorsed Adverse Event Reporting Training Workshop - 18th November 2010 |
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One-Day Workshops |
| Social Media in the Healthcare Arena - 9th September 2010 |
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Introduction to Pharmaceutical Sales Research & Analytics
28th - 29th June 2010
Chartridge Conference Centre, Chesham, Bucks
click here for directions
The sales research role is pivotal in Pharmaceutical companies: successful, proactive sales researchers are providing a highly visible and indispensable contribution to the sales and marketing process. The emphasis on selling has never been greater. Companies know that their sales force is the most expensive resource so making it as effective and as efficient as possible is paramount. Being part of this process, or better still, key to this process, is highly visible and rewarding.
The BHBIA foundation course is a one and a half day course aimed at the less experienced* Sales Researcher or Business Information Executive with a responsibility in the area of sales force analysis. The course is suitable for both pharmaceutical company and agency delegates and covers all aspects of the role, from an operational perspective.
(*Up to 12 months in the role)
The course is designed to help you to attain a high level of competence, and stimulate ideas that will help you drive rather than follow the direction of Sales and Marketing.
Sessions will be run by industry experts, who have first hand experience of the issues and challenges you are facing, and because of the limited number of attendees, will have the time to answer your specific questions. There will be a mix of presentations, case studies, discussions and role-plays, aiming to use the most appropriate technique for the subject matter and vary the approaches to maintain the interest and attention of the delegates.
Topics will typically include:
Customers/Stakeholders of the sales research analyst
How to communicate and present data effectively
Sales and CRM data analysis
Sales targets and bonus setting
Targeting and Segmentation
Sales Force structuring and resourcing
Tools for measuring call quality
The course will be convened by experienced BHBIA committee members, with speakers from pharma and agency member companies covering the key topics.
Click here for the full course programme
Booking Details
(Prices excluding VAT)
Members: £825
Non-members: £925
Click here to book online
Click here to view the full training programme for 2010
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