Fieldforce Analytics - Understanding the Information
4th October 2010

ABPI Offices, 12 Whitehall, London, SW1A 2DY

9.00 Registration & Coffee - for a 9.30 start

This practical workshop is aimed at those who don't work in analytics but who need a broad understanding of the data sources and how they are used - for example first line sales managers, market researchers or people in HR or finance roles allied to an analytics function.

The key topics to be covered will include:

- The available quantitative data sources within the industry - where the data comes from and how it is delivered and used, including use within a KAM led sales approach

- Overview of typical KPI’s used within the industry – composition and use

- Targeting and Segmentation

- Incentive Schemes and Target Setting

Practical, hands-on case-study based exercises will be a key feature of the day, which will be facilitated by a team of highly experienced industry and agency analytics managers, on behalf of the BHBIA.

CLICK HERE TO SEE THE FULL COURSE PROGRAMME AND DETAILS OF SPEAKERS 

Booking Details
Delegate Fees (Excluding VAT)
Members: £425
Non-members: £525
To book online - click here