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Introduction to Pharmaceutical Business Intelligence & Market Research
11th - 13th November 2008
(2009 course dates: 9th-11th June and 10th-12th November)
Chartridge Conference Centre, Chesham, Bucks
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Introduction
This course is one of a series provided by the British Healthcare Business Intelligence Association (BHBIA), aimed at providing comprehensive training in the areas of Pharmaceutical Market Research & Business Intelligence and is part of the BHBIA Foundation Course Series.
Together, the BHBIA courses provide a comprehensive training programme for those involved in pharmaceutical business intelligence, market research and national sales information.
BHBIA courses are unique in that they are run by the BHBIA, a non profit making Industry body. Lectures are provided by experts drawn from both Pharmaceutical Companies and Agencies to provide high quality and unbiased training.
Content
This course is suitable for Company & Research Agency personnel, typically with 6 to 18 months experience, who wish to gain a solid understanding of market research and business information practice in the Pharmaceutical Industry.
This is a 3 day residential course, utilising a range of delivery techniques including plenary sessions, “hands on” practice, role plays, syndicates and case studies. Evening events provide an excellent opportunity to network with other delegates and lecturers.
Topics covered include:
- Understanding the various market research audits
- Effective use of continuous market research
- How to run a market research project
- Qualitative & quantitative research - when is each appropriate?
- The do’s and don’ts of presenting market research
- What customers do with the information provided
- Best practice in Company/Agency relationship
click here - To view the full course programme
Places are strictly limited to 24 delegates.
Booking Details
(Prices excluding VAT)
Members: £1025 Non-Members: £1125
Click here to book for 2008
Click here to view the full training programme for 2008
Click here to view the full Event and Training Calendar for 2008
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