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Introduction to Pharmaceutical Sales Research & Analytics
Moor Hall Conference Centre, Cookham, Berkshire, SL6 9QH
19th - 20th March 2012
The sales analyst role is pivotal in Pharmaceutical companies: successful, proactive commercial analysts are providing a highly visible and indispensable contribution to the sales and marketing process. The emphasis on selling has never been greater. Companies know that their sales force is the most expensive resource so making it as effective and as efficient as possible is paramount. Being part of this process, or better still, key to this process, is highly visible and rewarding.
The BHBIA foundation course is a one and a half day course aimed at the less experienced* Sales Researcher or Business Information Executive with a responsibility in the area of sales force analysis. The course is suitable for both pharmaceutical company and agency delegates and covers all aspects of the role, from an operational perspective.
(*Up to 12 months in the role)
The course is designed to help you to attain a high level of competence, and stimulate ideas that will help you drive rather than follow the direction of Sales and Marketing.
Sessions will be run by industry experts, who have first hand experience of the issues and challenges you are facing, and because of the limited number of attendees, will have the time to answer your specific questions. There will be a mix of presentations, case studies, discussions and role-plays, aiming to use the most appropriate technique for the subject matter and vary the approaches to maintain the interest and attention of the delegates.
Topics will typically include:
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