Market Research for Non Market Researchers
12th March 2009
ABPI Offices, London

This 1 day course is aimed those who need a full introduction to the essential business information and market research techniques and services that support marketing. It is particularly suitable for newly appointed product managers, representatives moving from the field into marketing or business information roles, or those who work in non market research roles (e.g. administration, HR) within market research agencies.

BHBIA courses are unique in that they are run by the BHBIA, a non profit making Industry body. Lectures are provided by experts drawn from both Pharmaceutical Companies and Agencies to provide high quality and unbiased training. This course will be convened by BHBIA Executive Committee member Steve North of red kite consulting group, who has over 20 years experience in Pharmaceutical Market Research.

Topics covered will include:

• Choice of appropriate methodologies
• Effective measurement of activities & performance
• Using research in campaign development
• Implementation of research results
• What market research can and cannot tell you
• How to run a market research project and how to get the best out of your agency

Topics will be covered using a mix of presentations, discussions and role-plays depending on the topic. A fictitious case study will be used incorporating a number of marketing challenges which require market research or business information solutions; the group will work towards addressing these issues in the most effective way.

A short questionnaire will be sent out to delegates prior to the course in order to get a clear understanding of experience and requirements.