Designing Questionnaires and Discussion Guides for Qualitative and Quantitative Market Research
10th February 2011

Trafalgar Events Conference Centre, 8-9 Northumberland Street WC2N 5DA

Conveners

The day will be facilitated by the Research Quorum, on behalf of the BHBIA. As well as being experience practitioners, conducting research every day, Research Quorum have run numerous marketing research training courses.

Research Quorum's two board directors will conduct the training course.  Short biographies of each are shown below.  Both are full members of the Market Research Society.

John Peirce followed his London University Chemistry degree with diploma and post-graduate qualifications in Business Studies, marketing and market research.  He worked client-side in marketing, market analysis and research in a business-to-business service, a consumer goods manufacturer and a pharmaceutical company, before becoming a healthcare agency director in 1979.  He has facilitated MR since then.

Charlotte Tatton-Brown was a board director of a major London research agency, heading a division and having responsibility also for staff recruitment, development and training.  She now has over 20 years of specialist healthcare qual. and quant. marketing research experience, to add to her previous 16 years in quantitative consumer, social and political research.  Charlotte has an MA from Oxford University in Physiological Sciences.

Click here to download the full course programme

Click here to view the course overview

Booking Details
Delegate Fees (Excluding VAT)
Members: £435
Non-members: £535
To book online - click here


Click here to view the full training programme for 2011