Interviewing and Moderating
16th May
Field Facts Worldwide (viewing facility), 11 Weymouth Street, London W1W 6DD

Click here to see venue details & location

For the first time, the BHBIA will be offering Interviewing and Moderating training in a professional viewing facility, allowing delegates to practise their skills in a realistic setting, and obtain meaningful feedback on their individual performance.

Furthermore, there will be an opportunity for hands-on moderation of a specifically recruited mini-group of GPs.

The workshop will be useful for both pharmaceutical company and agency delegates:

On the agency-side:

- To provide practical tips and pointers for improvement

- To give each individual a personalised review of his/her moderating style and coaching (recommendations)

On the client-side:

- To enable clients to understand and empathise better with moderators

- To coach clients in listening and interpersonal skills which are also applicable in other business situations

The specific skill areas focused on in the workshop will include:

- Active Listening - a model of communication based on the NLP tenet that 'the meaning of communication is the response you get'

- Non-verbal communication and rapport

- People Reading, Group Dynamics and Task Setting - moderator strategies for dealing with different respondent types

- The importance of room set-up

Building on these concepts, delegates will take part in an interviewing task in pairs and will take turns to moderate the GP mini-group. Individual feedback will be provided by the course conveners following review of the video footage.

To view the full course programme click here

Click here to see the course convenors

Booking Details
Delegate Fees (Excluding VAT)
Members: £395
Non-members: £495
To book online - click here

Click here to view the training programme for 2008