Statistical Analysis in Market Research
23rd September
ABPI Offices, London

This workshop will help industry and agency delegates to appreciate and see how to build statistical techniques into the design of studies. They will learn how to carry out some of the essential tests and, importantly, how to present the results in a way that will enlighten, rather than bemuse their audience.

Practical examples, using real market data will focus on the application of statistical techniques to common challenges such as:

• Identifying target customers and patients
• Market segmentation
• Analysing and forecasting market trends
• Designing research studies for optimal return on investment 

Delegates will also gain an insight into how and why particular methodologies are selected in market research studies.

Whilst the focus of the day will be on understanding the statistical principles, the course will include some practical tips on how to use excel to conduct statistical analyses back in the office.

The one-day course will not turn participants into statisticians. It will, however, give them the tools and the confidence to take an objective view of research study design and results to answer critical business questions. The aim is to put the statistical approach in its proper context so that it can support effective decision-making.

Click here to see the course programme

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Booking Details
Delegate Fees (excluding VAT)
Members: £395 Non-Members: £495
To book online - Click here

Click here to view the training programme for 2008