Researching Patients
5th July 2012
Trafalgar Events Conference Centre, 8-9 Northumberland Street, London WC2N 5DA

The focus of this workshop will be on understanding the key issues in patient research and how to develop best practice approaches which add value to outputs.

A number of case histories will be refered to, illustrating the design and use of patient research including both qualitative and quantitative research.

Provisional outline of topics and case studies to be covered:

• Patient ethnography – case histories from consumer research and from healthcare markets including  lipid lowering ethnography
• Use of patient research to drive PR  activities highlighting patient needs -  case histories from neuropathic pain and dermatology 
• Case history: Patient website design  research
• Case history: Researching patient support programmes to enhance patient compliance
• ‘Too much information!’ case history on erectile dysfunction
• Patient segmentation case history in overactive bladder market – cluster analysis
• Case history- CNS market: Researching the patient journey from information seeking to prescribing

 

The workshop will explore the growth of panels since the panels since the sixties and how they have revolutionized patient research, especially since the arrival of the internet, as well as a brief look at other marketing technologies that have developed over the last decade and a half and the roles of blogging and online communities both as ways of researching patients and as ways of engaging with respondents so they will participate in other types of insight gathering.
There will also be a look at a number of possibilities of how the internet will develop its own information gathering methodologies rather than recycling old fashioned offline techniques.

The following additional topics will also be included in the day:

• Working with patient organisations - key benefits and pitfalls
• Use of online data sources - Webnography, Blogs, Bulletin Boards, Facebook etc.
• EMA guidelines on patient research for packaging design - implications for research design

The style will be interactive throughout, with a chance to get involved in discussions and practical exercises.

The BHBIA would like to thank Jon Freeman and Lucy Howells of Synergy Healthcare Research for putting this workshop together. More details, including details of other speakers and full programme information will be available soon.

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Booking Details
Delegate Fees (Excluding VAT)
Members: £449
Non-members: £549

To book online - click here