BHBIA

13.30

Registration
(Coffee & Tea will be provided but please have lunch before you arrive)

14.00

Welcome and Introduction
Chairs - Wendy Nuttall, Research Red and Simon Barnes, Boehringer Ingelheim
Business Game Host - Ian Crouchley, The Consortium

Stage 1 - Pre and Early Clinical Development Phase

14.05

Acquisition of a new product - industry and agency perspective
Davyd Freeman, Director of Market Research and Forecasting, Emerging Business Units - Shire Pharmaceuticals and Fabrice Allum, Board Director - Double Helix Development
Industry and agency experts will discuss key elements to consider when investigating a new market.

14.35

Business Game Explanation - Voting
Ian Crouchley, The Consortium

14.45

Tea & Coffee Break

15.05

Business Game - Results from Stage 1
Ian Crouchley, The Consortium

Stage 2 - Late Clinical Development / Pre-Launch Phase

15.10

Late clinical developement / pre-launch phase - industry and agency perspective
Paul Cload, Managing Director - Cload Consulting and Sarah Phillips, Head of Healthcare - Incite
Industry and agency experts will give an overview of challenges facing businesses and solutions provided at this stage in the development process 

15.45

Business Game - Voting
Ian Crouchley, The Consortium

15.50

Tea & Coffee Break

16.05

Business Game - Results from Stage 2
Ian Crouchley, The Consortium

Stage 3 - Launch and Beyond

16.10

Launch of a new product and beyond - industry and agency perspective
Martin Mullard, Business Intelligence Manager - Boehringer Ingelheim and Richard Goosey, Senior Director of Advanced Methods - Kantar Health
Industry and agency experts to give overview of challenges facing businesses and solutions provided at this stage in the development process

16.50

Business Game - Voting
Ian Crouchley, The Consortium

16.55

Business Game - Discussion of overall results and how things could have been done differently
Ian Crouchley, The Consortium

17.25

Closing Remarks
Wendy Nuttall, Research Red and Simon Barnes, Boehringer Ingelheim

17.30

Networking Drinks and nibbles