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Introduction to Pharmaceutical Business Intelligence & Market Research
Chartridge Conference Centre, Chesham, Bucks
click here for directions
Course Programme
THIS IS THE PROGRAMME FOR THE COURSE THAT TOOK PLACE IN NOVEMBER 2008. THE 2009 PROGRAMMES WILL BE VERY SIMILAR IN TERMS OF TOPICS COVERED, THOUGH CONVENERS AND SPEAKERS WILL DIFFER
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DAY 1– Tuesday 11th November |
| 09.30 |
Registration & Coffee |
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10.00
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Introduction
Convenors - Stewart West, Business Intelligence Manager, Merck-Serono
& Nicky Richards - Independent Consultant |
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10.30
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The Research process from an Agency perspective
Sian O'Regan and Jenny Benton, HRW (Healthcare Research Worldwide)
An Insight in to the role of agency researcher from writing propoosals, managing fieldwork to delivering presentations |
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11.00
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The Research process from a Company perspective
Lisa Taylor, Senior Business Intelligence Executive, Abbott Laboratories
The role of the company researcher within the sales and marketing environment, managing internal stakeholders and delivering insight using multiple information sources. |
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| 11.30 |
Coffee |
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11.45
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Qualitative vs. Quantitative Research
Chris Donaldson - Divisional Director, TNS & Karen Chadwick - Senior Market Research Manager, Janssen-Cilag
A review of both qualitative & quantitative research methodologies available to the industry with guidance on the pros and cons of each |
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| 12.45 |
Lunch |
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13.45
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Working with Qualitative Research
Chris Donaldson - Divisional Director, TNS & Karen Chadwick - Senior Market Research Manager, Janssen-Cilag
This session will build on the previous introduction session and review various qualitative research methodologies with guidance on the pros and cons of each approach. |
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14.45
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Working with Quantitative Research
Chris Donaldson - Divisional Director, TNS & Karen Chadwick - Senior Market Research Manager, Janssen-Cilag
This session will introduce delegates to quantitative research methods and will cover the essential elements from fieldwork to reporting |
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| 15.45 |
Coffee |
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16.00
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Best Practice in Market Research
Anna Williams & Neil Rees, Research Directors, Hall & Partners
How to get the best out of Market Research, including project planning, agency-client relationships & effective implementation of findings. |
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| 16.45 |
Review of Day 1 |
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| 17.00 |
Close |
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| 19.15 |
Group Photo followed by Dinner at 19.30 |
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| DAY 2 – Wednesday 12th November |
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| 09.00 |
Introduction to Day 2
Convenors – Stewart West, Business Intelligence Manager, Merck-Serono & Steve North, Director, red kite consulting group
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09.15
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Business Information Audits
Steve North, Director, red kite consulting group
An overview of the continuous data sources available within the pharmaceutical industry, and where they should be used. |
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10.00
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Do's and don'ts of Data Presentation
Nicky Richards - Independent Consultant
A guide to best practice interpretation and presentation of Business Intelligence and Market Research data (including some horror stories!) |
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| 10.45 |
Coffee |
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11.00
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Briefing for Continuous Data Workshop
Paul Goodman and Louise Shearer, medeConnect Healthcare Insight
A hands-on session to work with data from multiple sources and receive coaching on best practice interpretation of the information to answer key business questions. This workshop will be facilitated by experts from CSD (Cegedim Strategic Data), IMS Health, Synovate Healthcare & medeConnect Healthcare Insight. |
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| 11.30 |
Continuous Data Workshops |
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| 13.15 |
Working Lunch (planning syndicate presentations) |
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14.15
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Preparation of Syndicate Presentations
Delegates will prepare a short presentation summarising their analysis of the available data and drawing conclusions. |
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| 15.15 |
Tea |
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| 15.30 |
Syndicate Presentations of Continuous Data |
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17.00
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Close
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19.30
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Dinner
Evening Task
BHBIA Guidelines (The Legal & Ethical Framework for Healthcare Market Research) |
| DAY 3 – Thursday 13th November |
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09.00
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Introduction to Day 3 (Course Conveners - Stewart West Business Intelligence Manager, Merck-Serono & Kate Marlar, Managing Director, KDM Worldwide) followed by
BHBIA Guidelines (Legal and Ethical Framework for Healthcare Market Research)
Aline Beresford - Executive Officer, BHBIA
A workshop focusing on key areas of the Guidelines, including Adverse Event Reporting
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10.30
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Projective Techniques
Marie Harrison, Director, The Consortium
A stimulating look at creative approaches to reveal market insights |
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11.15
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Syndicate Session - The Research Process (Case Study)
Marie Harrison, Director, The Consortium
This session will bring together all of the learnings from the previous 2 days into a practical application (Coffee served in syndicate rooms) |
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| 13.15 |
Lunch |
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14.00 |
Case Study Presentations
Team presentations - recommendations from the Case Study |
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| 15.30 |
Revisit Objectives and close
Conveners - Stewart West, Business Intelligence Manager, Merck-Serono, Kate Marlar, Managing Director, KDM Worldwide |
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| 15.45 |
Delegates depart |
Booking Details:
(Prices excluding VAT)
Members: £1,100 Non-Members: £1,250
Click here to book for either of the 2009 dates
Click here to view the full training programme for 2009 |