BHBIA Awards

BHBIA Awards 

The BHBIA presents several awards each year to recognise the indispensable contribution of time, knowledge and passion that its members contribute to benefit others working in healthcare business insights and the industry as a whole.

Outstanding Contribution Award

This award recognises those members who have ‘gone the extra mile’ to benefit the BHBIA membership. It is dedicated to John Aitchison, who sadly passed away in 2020, in recognition of John's exceptional commitment to the BHBIA and our industry. Read more about John.

Find out more about the nomination criteria and timetable.


The John Aitchison Award for Outstanding Contribution (2025)

Winner: Maddy Clark, Techspert

Maddy was nominated for her contribution to the Fieldwork Committee project, delivering the BHBIA's guide to Preventing Fraudulent Respondents in Primary Market Research.

Commenting on the Award, Maddy said "I’m delighted to receive the John Aitchison Award for Outstanding Contribution. It has been a real privilege to work with the BHBIA Fieldwork Committee and wider teams to create a resource that benefits the whole community, and I’m pleased to have played a part in moving this important topic forward for our industry. I’m proud that the Preventing Fraudulent Respondents in Primary Market Research guide will support members in protecting data quality and strengthening the integrity of our work."

View past winners


Professional Development Awards

The BHBIA aims to deliver a valuable learning and development programme that empowers members to improve their skills, knowledge and competencies. The programme's success relies on the voluntary contributions of its members.

These awards celebrate the Best Workshop and Best Speaker at any face-to-face or virtual workshop. Scores are collected from event delegates; paid speakers and employees or representatives of the BHBIA are not eligible.

The Ian Burgess Award for Best Workshop 2025
Kruti Popat, Steve Lowery and Viv Farr collected the award on behalf of the team

Winner: Getting Started in Healthcare Business Insights September 2025

Presenters: Kruti Popat - Boehringer Ingelheim, Steve Lowery - RedLeaf Research, Viv Farr - Narrative Health, Sirvidya Sekar - IQVIA & Yuliya Fontanetti (Lumanity at the time of the course)

From drug development to Primary Market Research methodologies, Secondary Data sources and uses, to the role Ethics and Compliance plays throughout it all, this one-day workshop is the perfect opportunity to get your new starts or graduate placements up and running.





The Julie Stacey Award for Best Workshop Presenter 2025
Jessica Santos collected the award on behalf of the team

Winner: Yuliya Fontanetti, BHBIA Ethics & Compliance Chair and Lumanity (at the time of the course), Rebecca D'Ippolito – Sermo, Jessica Santos - Oracle Life Sciences (now Konovo), Pav Rishiraj – Ipsen (guest speaker). for their session at the Advanced Ethics - Spotlight on Compliance - March 2025






Best Webinar 2025
Bridget Pumfrey collected the award on behalf of the team

Winners: Christine Hemphill – Open Inclusion, Romane Donat – Ipsos, Joel Jitell – Day One Strategy and Bridget Pumfrey – BPR Pharma for their webinar on Neurodiversity Experiences with Healthcare and Research - April 2025

This session served as an inflection point for what brand positioning means in the world we now live in, and what we need to consider helping our clients understand identify their optimal positioning. 





About Ian Burgess and Julie Stacey

Ian Burgess and Julie Stacey were highly regarded for their contributions to healthcare business insights and the BHBIA's work. You can read more about Ian and Julie here.

View previous Professional Development Award winners


Conference Awards

These awards recognise exceptional presentations and workshops delivered at the BHBIA Annual Conference. They are awarded to the best-performing presenters and facilitators, as scored by the event delegates.


The Keith Munro Award for Best Main Stage Session (2026)

Winner: Brains Over Bots: When Human Judgement Matters

Presented by: Rory Mitchell, AI Lead, Healthcare Research Worldwide (HRW)

How many Ts in Tennessee? This is one of many questions even the latest model of chat GPT has gotten wrong. Worse, it's easy to spot when it gets questions like that wrong, but more difficult when the questions are more complex and there is a less obvious right/wrong answer. The purpose of this session was to start a provocative discussion on when to rely on human expertise over AI. Pulling from several case studies, this session highlighted rare disease research, behavioural science, avatar realism, and client proposal assessment where AI might fall short or even mislead.


The John Wheeler Award for Best Workshop (2026)
The award was collected by Harry Osborn & Nick Merryfield, Verpora on behalf of Matt Lindley and Paul Dermody

Winner: Mayday at 8 Miles a Minute

Run by: Matt Lindley, Vice President and Paul Dermody, Head of Learning & Development Propel Performance Limited - part of the Verpora Group

Mayday at 8 Miles Minute is like no other course! Delegates immersed themselves in the world of aviation and the science of Human Factors to understand the natural limitations of humans. By doing so, they were provided with the skills and tools to improve their effectiveness and elevate their personal leadership to deliver better insight. This was designed for high-performing individuals and teams, this immersive session will helped attendees build the confidence and knowledge to operate effectively when the pressure is on and the stakes are high.





View the 2025 Conference Award Winners

View the 2024 Conference Award Winners

View the 2023 Conference Award winners


BOBI Awards

The BOBI Awards are a celebration of healthcare business insights in the UK. For nearly two decades, these awards have showcased the people and projects supporting healthcare professionals and making a difference to patients and HCPs' lives through insight generation.

You can view full details of the awards and this year's winners and finalists here.