Fieldwork Forum

Fieldwork Forum

The Fieldwork Forum represents the community of agencies who have a particular specialism in fieldwork/data collection.

It is not a fixed committee - all those with an interest in this important area are welcome to join any of our activities (including freelance interviewers/moderators/recruiters who are BHBIA Personal Members as well as anyone working in a pharma company or market research agency who would like to get involved).

The BHBIA are very keen that our fieldwork members have the opportunity for a stronger voice and increased recognition as valued partners in the market research process. Our Fieldwork Forums have been looking at a number of ways to foster best practice and to make sure that fieldwork-related issues are given appropriate prominence with the BHBIA membership generally as well as at our major meetings.

Details of forthcoming and past meetings can be found in the Events, Courses & Webinars section of the website.

If you have any suggestions, or to enquire about getting involved, please email

Latest News

Following on from Xavier’s decision to step down from the role of Chair due to an upcoming relocation for work purposes, we are delighted to announce that GKA’s Managing Director, Adam Irwin, will be replacing him as the Chair of the Fieldwork Forum, effective as of June 2020. 

Adam has been with GKA since 2005 and undertook a number of roles before being announced as the MD in September 2019. He brings a wealth of healthcare experience and provides a balance to the leadership team at the Fieldwork Forum, with the majority of the work undertaken by GKA being qualitative. 

In his spare time, Adam enjoys spending time with his young family, walking the dog, playing football and cooking!

Vincent Wills will continue to support Adam as Deputy Chair.