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Members' Exchange Forum 2018 - 360-degrees of Perceptive Payer Insight for Market Access

County Hall, Riverside Building, Belvedere Road, London, SE1 7PB

1:30 PM - 6:30 PM


Valuing innovation and securing market access continue to be two of the industry’s biggest challenges. Join us for the BHBIA’s flagship summer event and gain leading-edge insight on business intelligence activities which drive payer insight. Listen to payers, manufacturers, and industry experts who will showcase real-life case studies on the do’s and don’ts of gathering intelligence to generate market access strategies.

Key Questions to Be Answered?

  • What is the purpose of market access / payer research and at which stages of the product lifecycle should we be doing it?
  • How can pharma keep pace with and respond to the needs of emerging new payers and their differing needs and priorities?
  • What role should business intelligence play in evaluating market access strategies for new and established brands?
  • What is the latest thinking in market access modelling and forecasting to provide actionable insight for launch success?
  • How can we work more effectively with market access and health economics colleagues when delivering payer research and analytics?
  • How can you improve your payer research in terms of response and insight gained?

View the final programme and speaker presentations (available to BHBIA members only)


This half day meeting will begin at 2.00pm and will be held at County Hall, Riverside Building, Belvedere Road, London, SE1 7PB (view map). The Members’ Exchange Forum is an opportunity for us to get together and catch up on key issues impacting our work, as well as with each other.



Registration & Coffee
Host: Nick Merryfield, BHBIA Board Member



Welcome & Introduction
Chair: Sam Morrison, VP Market Access, Europe, GfK



The market access requirement for perceptive payer insight
Chris Poole, Outcomes Research Team Manager, Boehringer Ingelheim

Understand the future business intelligence needs and evolving data requirements of market access. Listen to what has worked, what has not and why. Learn how you can improve the insight provided to market access.



The market researcher’s perspective on generating perceptive payer insight for market access
Jon Freeman, Director, Synergy Healthcare Research

Case-studies will be used to illustrate how to overcome challenges such as how to define key customers for MR, payer caution in taking part, influence of clinicians' views on payer perspectives, sample limitations, relating outputs of payer research to local issues while maintaining respondent anonymity, confidentiality of discount/rebate schemes when exploring impact of price.


Tea & Coffee Break


The data perspective on generating perceptive payer insight for market access 
Brian Lovatt, Health Economics Consultant and CEO, Vision Healthcare

Find out how the generation and use of data can assist both national and local market access. Learn from what has worked, what has not and why.


The Payer’s needs in providing perceptive market access insight
Omar Ali, Head of Payers, Verpora, Visiting Lecturer Value-Based Agreements, University of Portsmouth & Former Adviser to NICE

Appreciate the payer’s perspective:
a) In relation to the type of intelligence payers now require when valuing innovation and providing access to the market
b) On what works and what does not in terms of market research approaches and market access solutions (data, RWP, RWE etc.)


Panel Q&A – 360-degree perspectives to improve payer insight in market access
All speakers


BHBIA Announcements


Close & Drinks Reception

Delegate Fee - £75 + VAT

PLEASE NOTE: This is a MEMBERS ONLY EVENT. Price includes ticket to the Summer Evening Event, so you are not required to book separately for the evening. However if you are unable to attend the Evening event, please select the relevant ticket type to enable us to cater appropriately.

6th September 2018 - Members Exchange Forum & Summer Evening Event Booking Options for Members:

Members Exchange Forum & Summer Evening Event

£75 + VAT

Members Exchange Forum Only

£75 + VAT

Summer Evening Event Only

£75 + VAT

Online Booking - Bookings have now closed for this event. If you have a query with an existing booking please email  

Please note any bookings made after 12noon on the 3rd September will not be listed in the onsite delegate list. Bookings close 12noon on the 5th September

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