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Winter Seminar 2016 - Future Pharma

30 Euston Square, London NW1 2FB

9:30 AM - 3:30 PM


Friday 2nd December 2016
9.30-13.30 followed by Christmas lunch


Would you like to know what the healthcare environment would look like in 5 years time?

This year’s Winter Seminar focuses on the evolving and changing healthcare environment and sets out to evaluate the potential impact on the way the pharmaceutical industry does business in the UK as we head towards 2020.  Political, economic and societal changes bring about external pressures to bear on the UK healthcare system. 

Pharmaceutical companies are investing in research and development of speciality medicine to diversify their portfolios. Companies are increasingly being asked to provide real world data to support the use of their medicines and to gain funding for their products.  

Our aim is to get us all thinking about how Business Intelligence and Market Research should respond to all this change to support companies through the next decade.

View speaker presentations (viewable by Winter Seminar delegates only)



Registration & Coffee



Welcome & Introduction
Christopher Ehinger, BHBIA Treasurer and Managing Director - Black Swan Analysis Limited



Coverage of the UK Healthcare Environment
Professor Mike Bewick - Iq4U Consulting and previously Deputy NHS Medical Director
(view speaker biography)

A broad overview of the UK direction looking at the political and economic factors that are driving change.  What are the likely effects of Brexit on the ability of the NHS to deliver care to patients and fund the use of innovative medicine?  What should pharma companies be aware of and looking to change as we go through the next few years? 



View from the Top
Mark Hicken, Managing Director UK and Ireland, Janssen UK (view speaker biography)

Managing Director of UK and Ireland looks to the future for their company and the Pharma industry.  What is keeping them awake at night and what do the leaders of these companies see as the key issues that are likely to change the way they do business in the UK


Tea & Coffee Break 


Changing Customer Needs
Healthcare Industry Expert
Angela McFarlane, Market Development Director, QuintilesIMS (view speaker biography)

As the environment changes and the way healthcare is delivered is evolving, so the needs of our customers change.  Whether they are doctors treating patients, hospital managers trying to balance the books, or NICE evaluating a new drug, how the pharma industry interacts, sells and supports these customers is changing.  Technology, social media are driving change through multi-channel marketing – what will this look like in 2020?


Panel  discussion moderated by Rob Heathcote, Head of Product Management - QuintilesIMS

Professor Mike Bewick
Mark Hicken
Angela McFarlane
Paul O'Nions, Head of Business Operations & Support - Sanofi 


Wrap Up & Awards


Drinks Reception



Christmas Lunch
followed by a Charity Raffle for the Carers Trust

Delegate Fee (members only event): £250+ VAT

Online Booking is now closed. If you have a query on an existing booking please email

Please note any bookings made after 5pm on the 28th November will not be listed in the onsite delegate list. 

Member event
3 hours mrs cpd

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