BOBI AWARDS
The BHBIA congratulates the 2017 BOBI Award winners
See below for details of the 2017 finalists and winners, including details of the winning entries and reasons why the winners were chosen.
We would also like to thank all our sponsors, judges and all those individuals who have given their time to support the BOBI Awards.

BOBI Award Winners 2017
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Excellence in Data Collection/Fieldwork
Deborah Wyatt & Olivia Rendall, talkhealth Partnership Ltd. and Kieran Gormley, Mölnlycke Health Care Ltd.
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Best Business Impact
Audrey Turner & Clara Massot, Sanofi and Rebecca Marshall-Clarke, Adelphi Research UK
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Most Innovative Approach
Sarah Morley, Janssen and Katy Irving & Jess Woodhead, HRW and Jon Lovatt-Young, Love Experience
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Excellence in Business Analytics
Chris Reynolds & Raam Uthayanan, Teva UK and Muhammed Rafeek & Jerome Leoni, QuintilesIMS
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Best Customer Insight
Rachel Donnellan, Roche Products Ltd and Jon Freeman, Synergy Healthcare Research Ltd
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The ‘Optimising Engagement’ Award
Audrey Turner, Sanofi and Claire Nelson & Rebecca Marshall-Clarke, Adelphi Research UK
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Best Patient-Centric Approach
Chris Jackson, Kristina Ogneva & Naomi Plummer, C Space Health and Christina Nesheva & Thom Van Every, ViiV Healthcare
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The ‘BOBI Challenge’
Kirsty Arbuckle, C Space Health and Rebecca Miller, C Space Health and Ellen Murphy, Cogora and Chris Reynolds, Teva UK and Kate Roche, Datamonitor Healthcare
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Best Newcomer
Katy McCalister, Synergy Healthcare Research Ltd
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Analyst/Analyst Team of the Year
James Atley, Josh Morris, Jeff Nicholson & Mark Neate, Ashfield
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Agency of the Year
Synergy Healthcare Research Ltd
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Pharma Company of the Year
Roche Products Ltd
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Sponsored by
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Excellence in Data Collection/Fieldwork
SERMO
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Best Business Impact
Janssen
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Most Innovative Approach
SHC Universal
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Excellence in Business Analytics
QuintilesIMS
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Best Customer Insight
medeConnect Healthcare Insight
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The ‘Optimising Engagement’ Award
Adelphi Research UK
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Best Patient-Centric Approach
Kantar Millward Brown
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The ‘BOBI Challenge’
MSD
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Best Newcomer
Sanofi
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Analyst/Analyst Team of the Year
14 Four Analytics
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Agency of the Year
Roche Products Ltd
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Pharma Company of the Year
GfK