Excellence in Improving Market Access to Treatments


Entry deadline: 15th February 2021 – 5pm 
Research/analysis covering any aspect of market access or other projects that are designed to help improve patient access to treatments. 

Key requirements: 

  • Showcase how your research or analytical project has helped improve patient access to treatments. At least some of the impact must have been in the UK 
  • Highlight the positive role played by business intelligence in the company’s market access strategy 
  • For this award we have made a special exception to the '3 year rule' and you may submit projects that have been completed any time in the last 5 years (to December 2020), as we recognise that there may be a lot of commercial sensitivity around very recent projects of this type, and/or it may take more time for impact to be demonstrable.

Examples of the types of projects that would be suitable for this category: 

  • Support for health economic evaluation 
  • Aiding the development of patient access schemes 
  • Patient pathways mapping and understanding – identifying where resources should be invested to support the patient journey 
  • Identifying barriers to patient management and how to overcome these 
  • Using real world evidence generated via research to demonstrate the value of specific treatments 

See SUBMISSION GUIDELINES to make sure that your entry meets the required specifications 

See FAQS and ENTRY TIPS for lots of helpful advice to help you fine tune your entry - this includes clarification on the definition of 'impact'

Click on ENTRY FORM to submit your entry (we recommend that you check out the form now so that you know exactly what information will be needed)

  • You’ll need to have all the entrants’ details to hand and ensure you have obtained their permissions for their details to be used in publicity 
  • The entry form gives you the opportunity to specify any companies who should not view your entry – so that these can be excluded from the judging panel. 
What happens next? 
  • Judging will take place in late March - the panel for each category will be carefully selected to ensure impartiality and all judges sign a confidentiality undertaking. 
  • The highly commended shortlist will be publicised in April. You will be notified by the end of March whether or not your entry has been successful in reaching this stage. One of the highly commended entries will be announced as the winner at the awards ceremony on 10th May.