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BHBIA

Panel-Judged Finalists - 2017

We are pleased to announce the finalists in the 2016-17 Panel-Judged Awards. The BOBI Awards Ceremony takes place on 8th May at the Royal Garden Hotel, Kensington

Best Patient-Centric Approach (NEW for 2017) - Sponsored by Kantar Millward Brown

Project Antenna - from patient to action

  • Giles Davey, Janssen
  • Magali Geens, Insites Consulting

Purposeful patient research – how patient research can be optimized to shape business strategy and tactics

  • Simon Barnes, Allergan
  • Hannah Potter, Incite

Co-creating better outcomes for patients by patients

  • Chris Jackson, Kristina Ogneva & Naomi Plummer, C Space
  • Christina Nesheva & Thom Van Every, ViiV Healthcare

The 'Optimising Engagement' Award (NEW for 2017) - Sponsored by Adelphi Research UK

Customer segmentation - a fully integrated approach in gastroenterology

  • Toby Beusnard-Bee & Amy Romay, Kantar Health UK
  • Stewart West, Janssen

All hands to the barricades to deliver campaign success

  • Audrey Lugris-Turner, Sanofi
  • Claire Nelson & Rebecca Marshall-Clarke, Adelphi Research UK

Action Stations – A new and infectious approach to engage participants

  • Vivienne Farr, Narrative Health
  • Sandeep Patel, MSD

Excellence in Data Collection/Fieldwork - Sponsored by SERMO

Collaborating with consumers to develop a trusted wellbeing information platform

  • John Paul Matthews & Hugh Lewis, C Space
  • Kathryn Scott & Natalie Heaton, Bupa

Mind the Gap : Supporting effective communication between Specialists & GPs to improve efficient working & enhance the quality of patient care

  • Clare Maddox, Grünenthal
  • Jon Freeman & Katy McCalister, Synergy Healthcare Research Ltd

Longitudinal Cohort Patient Tracker - talkhealth & Molnlycke Health Care

  • Deborah Wyatt & Olivia Rendall, talkhealth Partnership Ltd
  • Kieran Gormley, Mölnlycke Health Care Ltd

Best Customer Insight - Sponsored by medeConnect Healthcare Insight

Improving access to peer support and information for people living with HIV

  • Chris Jackson & Kristina Ogneva, C Space
  • Paul McAleese, Christina Nesheva & Thom Van Every, ViiV Healthcare

'Changing the frame to optimise communication': How research insights identified how to ensure the more compelling delivery of life-saving outcome data

  • Rachel Donnellan, Roche Products Ltd
  • Jon Freeman, Synergy Healthcare Research Ltd

Applying the posttraumatic growth framework for patient support programmes

  • Vivek Banerji & Genevieve Hall, Insight Dojo
  • Takashi Takenoshita & Susan Wood, Shionogi Europe

Excellence in Business Analytics - Sponsored by QuintilesIMS

Leveraging insights from publicly available formulary data, and sales data to optimally direct field based Market Access and traditional Sales Force resources

  • Alexander Ide, Aycan Palazoglu & Gary Woodham, QuintilesIMS

Small is beautiful: How excellence in fast fieldwork & detailed data analysis helped provide insights into customer segments that engaged the sales team

  • Michelle Lane & Donna Lloyd, Janssen
  • Jon Freeman & Lucy Howells, Synergy Healthcare Research Ltd

Is Simplicity, Speed and Quality, really an unattainable dream?

  • Chris Reynolds & Raam Uthayanan, Teva UK
  • Muhammed Rafeek & Jerome Leoni, QuintilesIMS

Most Innovative Approach - Sponsored by SHC Universal

Real collaboration in a virtual world

  • Sarah Morley, Janssen
  • Katy Irving & Jess Woodhead, HRW
  • Jon Lovatt-Young, Love Experience

CQ: A new approach to building customer centricity for a health & wellbeing brand

  • Kirsty Arbuckle, Nina Kanin & Fiona Lacey, C Space
  • Nora Law & Charlotte Klahn, Nuffield Health

Engaging with patients and GPs to relieve the pressure of OAB

  • Madeleine Wilson, Kirsty Pegram, Grace Bailey & Anthony Rowbottom, Branding Science
  • Nick Hedley, Astellas

Best Business Impact - Sponsored by Janssen 

Breaking the cycle: Challenging traditional thinking to uncover unseen opportunity

  • Kelly Warth & Paul Egron, GfK
  • Stewart West & Michelle Lane, Janssen

Hitting the right wavelength – developing an integrated channel strategy in tune with MSD customers’ preferences and needs

  • Vivienne Farr, Narrative Health
  • Priyanka Trehan & Terry Glass, MSD

Differentiating by making a difference

  • Audrey Lugris-Turner & Clara Massot, Sanofi
  • Rebecca Marshall-Clarke, Adelphi Research UK
Sponsor: Best Patient-Centric Approach

Sponsor: Best Patient-Centric Approach

Sponsor: Excellence in Data Collection/Fieldwork

Sponsor: Excellence in Data Collection/Fieldwork

Sponsor: Best Customer Insight

Sponsor: Best Customer Insight

Sponsor: Best Business Impact

Sponsor: Best Business Impact

Sponsor: Most Innovative Approach

Sponsor: Most Innovative Approach

Sponsor: The 'Optimising Engagement' Award

Sponsor: The 'Optimising Engagement' Award

Sponsor: Excellence in Business Analytics

Sponsor: Excellence in Business Analytics

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