Most Innovative Approach
Sponsored by SHC Universal
Awarded for the successful implementation of an innovative approach in any area of business intelligence.
Focus of this award:
- Development of the new approach to meet the business need
- Generation of added insights that wouldn’t have been revealed using a traditional approach
- Clear evidence of tangible positive impact on the UK client business, patients and/or the NHS
Download the Panel-Judged Awards Entry Template (your entry must be completed on this template)
Complete an online Entry Form (you will need to upload your submission with this form)
For entries to be successful in this competitive category it is essential that your entry is clearly written, and that you explain your methodology and demonstrate the impact* of your work.
*This does not necessarily have to mean sales/market share - impact could be demonstrated in other ways - e.g. a change in brand or field force strategy, an improvement in organisational or commercial effectiveness etc.
Remember you can enter projects that are up to 3 years old (at 31st December) and older projects may have now had time to show an impact.
To get an idea about the sorts of projects that have won this award in the past, click on the links below to view executive summaries and judges comments from previous years:
You can also view an example of a full 'model' submission for this category: click here