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BHBIA

2006-7 BOBI Awards

The inaugural BOBI Awards Ceremony took place at The Grove Hotel, Hertfordshire on 23rd April 2007. Click here to view coverage of the event (which appeared in Pharmaceutical Marketing).

See below for brief details of the winning entries or click here to see full details, including names of those in the winning teams for the Panel-Judged Awards and the winners of the Individual Awards (available to full BHBIA members only - you need to be logged on to view these pages).

Details of Panel-Judged Award Winners

Here are the winners of the 2006-7 Panel-Judged BOBI Awards. You can also view executive summaries of the winning entries and comments made by the judged about why they chose the winner.

Best Sales/Marketing Effectiveness Research
Sponsored by Adelphi Research UK
From Leaky to Aligned - Developing the Seroquel Brand
AstraZeneca/Adelphi Research UK

Click here to view Executive Summary and Judges Comments

Best Customer Insight
Sponsored by Eli Lilly and Co Mirena
From Rusty Bed Spring to Fit & Forget Contraceptive
Schering Health Care Ltd/Lighthouse Research/Fizz Research

Click here to view Executive Summary and Judges Comments

Most Innovative Approach
Sponsored by medeConnect Acomplia Patient Prescription Survey
sanofi-aventis/red kite consulting group

Click here to view Executive Summary and Judges Comments

The 'More for Less' Award
Sponsored by Schering-Plough
Breaking the Mould: True Optimisation
Schering-Plough Ltd

Click here to view Executive Summary and Judges Comments

Best Use of Secondary Data
Sponsored by Cegedim Strategic Data
Business Planning - Setting Your Sights with AMMO
Novo Nordisk Ltd/CSL (Compufile Systems Ltd)

Click here to view Executive Summary and Judges Comments

Excellence in Communications Research
Sponsored by Brand Health International
Twice the Challenge in Communications Research
Pfizer Ltd / Boehringer Ingelheim UK / The Consortium

Click here to view Executive Summary and Judges Comments

Details of Peer-Judged Individual Awards

Best Industry Newcomer
Sponsored by Synergy Healthcare Research

Best Agency Newcomer
Sponsored by Susie Mortimore, Research IPS

Business Intelligence Excellence - Industry
Sponsored by The Consortium

Business Intelligence Excellence - Agency
Sponsored by Novartis Pharmaceuticals UK Ltd

To see the winners click on the link at the top of this page.

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