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Virtual Workshop

BHBIA Using Data and Analytics/AI to Optimise HCP Engagement

Half day - 9.00am-1.00pm - via Zoom
Thursday 06 October 2022, 9:00 AM - 1:00 PM

Provisional Programme Overview

Artificial Intelligence (AI) and Machine Learning (ML) are the new hot topics for business intelligence professionals. Using practical examples, our expert speakers will share their understanding of how we can use these tools to make the most of the big data sources available to us, with a focus on enabling advanced analytics to add value in customer engagement 

In a world of expanding data and technology, how can we combine our analysis skills with AI and ML to drive strategy, guide our businesses and optimise our customer engagement channels, to ultimately benefit patients?

More information will be available closer to the event, and this description may change slightly.


This session will be run for us by IQVIA

We are very grateful to the team for sharing their time and expertise for the benefit of BHBIA members.

Speaker names will be confirmed closer to the event

Delegate Fees

'Early bird' delegate fees for bookings made on or before 11th August 2022:

  • Members: £189 + VAT
  • Non-Members: £234 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after 11th August 2022:

  • Members: £210 + VAT
  • Non-Members: £260 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online booking:

Online booking will open closer to the event - watch this space