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Face to Face Workshop

BHBIA Entrepreneurship for Healthcare Business Intelligence Professionals

Hamilton House, Mabledon Place, London WC1H 9BD
Thursday 29 September 2022, 9:00 AM - 5:00 PM

Programme overview

This workshop/seminar will bring together speakers from agency and client side, market research and business analytics arenas. 

This course will:

  • Encourage imaginative thinking and look at how to turn difficult situations into advantages.
  • Give tips for BI professionals to help you in identifying and building on opportunities which arise in the course of your work. 
  • Explore how to be entrepreneurial within large or small organisations – both levers and barriers! 

The day will be convened by Consortium - we are very grateful to Ian Crouchley and Marie Harrison for giving their time and expertise for the benefit of BHBIA members.

The day will include a session from Day One Strategy on Building Your Personal Brand - a look at the importance of personal identity, connections, consistency, and confidence in developing your own brand, how to increase the visibility of your personal brand and how to influence and communicate in a way that serves your personal brand.

We will also look at different types of roles within different types of organisations and where these might lead; and talk about the options open to BI professionals and what the future looks like in terms of career prospects. Speakers will share some of the choices they have made, and what these have meant for their careers. 


Ian has been conducting market research in the healthcare arena for more than 25 years.  He has worked both client and agency-side, always with a focus on finding the insights in qualitative research. In 1996 he was instrumental in establishing Consortium, a small ‘bespoke’ qualitative research agency bringing agility, innovation and depth of experience to the healthcare sector.  Ian has been extensively involved with the BHBIA, serving on its management committee and providing training resources for both new and experienced researchers, as well as regularly presenting papers at conferences advocating for new techniques and approaches to qualitative research. Ian is a member of the MRS and AQR. He is a fluent Spanish-speaker and an amateur social anthropologist in his spare time. 

Marie has nearly 30 years' market research experience, in both consumer and healthcare arenas, both internationally and in the UK. A graduate in medieval history, she is also a Registered General Nurse with an M.Sc. in psychology.  Marie brought with her from the consumer sector advanced and creative qualitative research techniques, and in 1998 she joined Consortium where she and her partners have specialised in qualitative healthcare research. Particular interests include Behavioural Economics, on which she has presented training courses for the BHBIA. Marie is a member of the AQR and London Behavioural Economics Network. Like her partners, she is an eternal student: interests outside work include the literature and drama of the medieval and early modern periods She’d love to say that she’s an expert cook, but this would be a lie!

Speakers from Day One Strategy and other organisations will be confirmed closer to the event.

Delegate Fees 

'Early bird' delegate fees for bookings made on or before the 4th August 2022:

  • Members: £404 + VAT
  • Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after the 4th August 2022:

  • Members: £449 + VAT
  • Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking 

Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online. VAT will be added when you click Register for Event