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One-day Workshop

Generating and Communicating Market Research Insights that Captivate Audiences and Increase Business Impact

Virtual Event - more details will be available soon
Thursday 24 September 2020, 9:00 AM - 5:00 PM


Coffee and Registration at 9.00am for a 9.30am start

This workshop will consist of two parts: 

Part one will help you to better understand how to develop insights and actionable recommendations, and the role of market research in generating these. We’ll explore the difference between data and insights and discuss how to answer the ‘so what’ and reach that ‘light bulb’ moment. 

Part two, the afternoon session, will explore how to make our actionable insights stand out. Attention spans are decreasing and distraction is omnipresent. We’ll provide hints, tips and illustrative case studies to help you evolve deliverables in line with technology advancements and the way we digest data now, to increase engagement and business impact – there is so much more than just PowerPoint! 


This workshop will be run by:

  • Basis Health
  • Synergy Healthcare Research

Speaker names will be confirmed nearer the time.

We are very grateful to these two organisations for collaborating to deliver this exciting session, and for giving their time and expertise for the benefit of BHBIA members.

Delegate Fees

'Early bird' delegate fees for bookings made on or before 30th July 2020:

  • Members: £404 + VAT
  • Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees for bookings made after 30th July 2020:

  • Members: £449 + VAT
  • Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.