23 December 2015
Data presented at the BHBIA Annual Conference in May showed that the industry has been experiencing a decline in healthcare professional response rates in market research. Therefore, with the industry facing some difficult challenges, the BHBIA Board felt that it was imperative that BHBIA started to address the problem whilst we are able to influence the outcome. The Response Rates Task Force initiative was instigated to help overcome these issues and ensure that we continue to flourish as an industry.
As a first step a workshop was held in June. Work Groups were set up, and over the summer further members have been recruited to these work groups which then met in the autumn to agree specific actions.
The three groups are:
The Task Force is supported by Board Member - James MacLeod.
View minutes of the November 2015 Response Rate Task Force meetings (available to members only).
The groups met again on 8th February 2016 to move forward with their plans and we will keep members updated on progress.