This site uses cookies which will be set when you visit another page, unless you then choose to opt out. Find out more about our cookies.

BHBIA

BHBIA Response Rate Task Force BHBIA News

23 December 2015

The BHBIA Response Rate Task Force is co-chaired by John Aitchison, First Line Research and Melanie Bayley, deFacto Research.

Data presented at the BHBIA Annual Conference in May showed that the industry has been experiencing a decline in healthcare professional response rates in market research. Therefore, with the industry facing some difficult challenges, the BHBIA Board felt that it was imperative that BHBIA started to address the problem whilst we are able to influence the outcome. The Response Rates Task Force initiative was instigated to help overcome these issues and ensure that we continue to flourish as an industry.

As a first step a workshop was held in June. Work Groups were set up, and over the summer further members have been recruited to these work groups which then met in the autumn to agree specific actions.

The three groups are:

  1. Improving the Motivations & Benefits of HCP Research Participation
  2. Improving the Market Research Experience
  3. Communicating with, and Attracting, HCP Research Participants

The Task Force is supported by Board Member - James MacLeod.

View minutes of the November 2015 Response Rate Task Force meetings (available to members only).

The groups met again on 8th February 2016 to move forward with their plans and we will keep members updated on progress.

Cookies required

To use this functionality please enable cookies. Find out more about our cookie policy.

  Cookies are currently off.