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BHBIA

Going Digital: Implications for Market Research

Hamilton House, Mabledon Place, London WC1H 9BD

9:00 AM - 5:00 PM

SEPT28

Coffee and Registration at 9.00am for a 9.30am start

Digital technology is continuing to explode; new devices, applications, and innovations continue to emerge and promise to be the ‘next big thing’. 

This has two critical implications for us in market research and business intelligence: pharma marketing and digital teams want to be using ever more innovative digital campaigns that we need to assess effectively, and there are ever more opportunities to utilise digital technology in our market research methods.

We will be joined by a range of experts to share the latest thinking in these areas. Expect a lively and interesting day that will expand your knowledge, challenge your current practices and give you ideas for the future.

Provisional Course Programme

The future of digital tech - Classes of emerging digital technology and expected impact on MR/BI - Katy Irving

  • Wearables - smartwatches, glasses, exercise kit
  • Cyborg tech - implantables, contact lenses, false limbs
  • Virtual Reality and Augmented Reality
  • Artificial intelligence / virtual assistants / home tech / passive monitoring
  • Discussion: Examples of digital campaigns in FMCG or other sectors;  what's the future of digital marketing in pharma?

Key principles for researching digital campaigns/approaches (e.g. mhealth)

  • Best practice for evaluating digital approaches generally (start with a need / needs assessment) - Viv Farr
  • Social Media - Social media strategy, social media personas - Four Engage
  • Media channel usage - Viv
  • Wearables - Katy
  • Websites / PSPs / Mobile apps - Viv
  • VR campaigns - video
  • Discussion: CLM and the future of DFUs?

Lunch

Digital methodologies (e.g. mobile, online communities, wearables) as insight gathering tools) -  what they are/what they do, what business questions they answer: when to use and when not to use (what are other methods that get toward similar things and what does digital give us above those methods, if anything?)

  • Online communities - Dub
  • Apps / Mobiles - SKIM
  • Wearables - Katy
  • Facial coding and eye tracking- Katy
  • Social media scraping - CREATION
  • Discussion: What will be future methodologies? How can we as researchers use technologies from part I?

See details of the conveners and speakers

Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

  • Members: £404 + VAT
  • Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees within 8 weeks of the event:

  • Members: £449 + VAT
  • Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.

Register for Event
one-day
1 hrs cpd

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