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Innovating through Analysis

Hamilton House, Mabledon Place, London WC1H 9BD

9:00 AM - 12:45 PM


Half-day workshop

Coffee and Registration at 9.00am for a 9.30am start; close at 12.45 for lunch

Lunch (included in the price) will be provided from 12.45-2.15pm allowing time for networking and to attend our 'Analytics Expo' trade fair (for more information see below).

What does your business intelligence team or agency need to do to make sure you aren’t left behind?
This half day workshop/seminar will take a look at where the business intelligence/commercial analytics function is today and how we have evolved over time to address pharma’s business needs.

  • What challenges do we face in terms of addressing the changing requirements for new skills such as predictive analytics and data mining?
  • How should we evolve to embrace new approaches, technologies, data sources and methodologies to address the needs of the future?

Provisional Programme
9.30 Opening: State of the nation:
Where is BI today and what does the business want from its analytical functions? - Paul O'Nions, Sanofi

9.50 Where have we come from?:
A review of the past technologies and how our data appetite has changed over time - Simon Brander, CSL
10.35 Data mining and predictive analytics:
The ‘so what’. What does this mean to pharma, how can disparate data sets be pulled together and can history still predict the future, especially with a changing NHS and market access barriers? - Simon Tilley and Andy Bayliss, SAS 

11.20 Forecasting new product uptake:
With all this complexity, what data should we be using?

  • Part 1 – Focusing on analysis, which data sets should be considered and how reliable are they? - Steve How, Wilmington Healthcare
  • Part 2 - The role of primary research in validation of forecasts going forward – and the relative importance of payers vs. HCPs - Claire Nelson, Adelphi Research UK

12.05 Data visualisation: how to effectively communicate all this data to end users when the majority of stakeholders are not number/tech savvy and the importance of telling the story through data - Mark Neate, Ashfield Healthcare
12.35 Summary & Wrap-up
12.45 Lunch

The morning workshop will be followed by the annual Analytics Forum in the afternoon. We hope that delegates who are full BHBIA members will be able to attend both events - click here to book for the Analytics Forum. The Analytics Forum is for full BHBIA members only, and there is no cost to attend, but you do need to make a separate booking.

'Analytics Expo' - mini trade fair (full BHBIA members only)

This exhibition will take place over lunch, from 12.45 to 2.15pm and will be open to delegates who have attended the morning workshop session and those arriving for the afternoon forum.

Exhibitors will have a table 150 x 60 cm and space to erect a small roller banner (200cm height x 80cm wide) beside the table. A power source will be available. You can bring any other materials you like, as long as they will fit on the table and you can carry them with you on the day and take them away again at the end of the afternoon (we are not able to store items in advance).

Stand spaces are offered at a nominal cost, to acknowledge our appreciation of those providers partnering with us at this first event of its kind. The number of stands is limited to 6, so please book now to secure your space.

Delegate Fees

Delegate Fees within 8 weeks of the event:

  • Members: £295 + VAT
  • Non-Members: £350 + VAT

Exhibition space at the 'Analytics Expo':

  • Members only: £50 + VAT (the person(s) who will man your stand must have booked a delegate place for the AM workshop and/or PM forum)

Cancellation Policy: see booking form

(Cancellation Policy for early bird bookings made more than 8 weeks before the event: full fee payable / no refunds given; however a substitute delegate can be accepted. Our standard cancellation policy does not apply).

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.

analytics events
3 hrs cpd

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