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Innovations in Market Research

Hamilton House, Mabledon Place, London WC1H 9BD

9:00 AM - 5:00 PM


Coffee and Registration at 9.00am for a 9.30am start

This exciting new workshop will provide an overview of recent innovations in market research – with specific sessions on:

  • How AI (Artificial Intelligence) can improve qualitative patient research;
  • Getting inside the shoes, hearts and minds of patients with 360 immersive filmmaking;
  • Innovations in social listening – as this evolves into a tool that can provide deep quantitative and qualitative insight;
  • Other tools such as chatbots, eye tracking and facial coding.

We’ll also consider how history has shaped our evolution of market research and what developments we might expect in the future.

We are very grateful to the organisations and individuals that give their time and expertise on a voluntary basis to run training courses on behalf of the BHBIA, in this case:

  • Branding Science
  • Convosphere
  • Customer Faithful
  • D&T Operations
  • Naked Eye Research

View full programme

View speaker biographies

Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

  • Members: £404 + VAT
  • Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees within 8 weeks of the event:

  • Members: £449 + VAT
  • Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.

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