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BHBIA

Bringing Qualitative and Quantitative Insights to Life

Hamilton House, Mabledon Place, London WC1H 9BD

9:00 AM - 5:00 PM

OCT18

Coffee and Registration at 9.00am for a 9.30am start

In an increasingly noisy commercial environment, how can we optimise the presentation of data and research findings, to bring the insights to life and truly inspire our audiences to take action?

The way we present and display research insights can significantly impact the action that is taken as a result: we are on a mission to inspire and equip both agency and client-side professionals to optimise this process, and effectively share qual and quant insights in a fresh and engaging way.

We also hope to share with delegates some insights into pharma clients' general perceptions of the current standard of MR project presentations, and some clear examples of the fabulous as well as the mundane presentations - delivered by either agencies or colleagues - that they've attended.

This workshop will be in two parts:

  • Part 1 (morning) – presenting qualitative data and market research findings
  • Part 2 (afternoon) – presenting quantitative data from a variety of sources including secondary data analysis and quantitative market research findings.

This workshop will be highly practical, with hands-on exercises to help reinforce the learnings. This will include the opportunity for participants to interact with actual data taken from a study on patient perceptions of the NHS, designed for this session.

Part 1 - Presenting Qualitative Data (morning)

This part of the workshop will take a practical look at:

  • What industry professionals believe makes a good or bad presentation, through use of voxpops, as well as the results of a survey identifying common pitfalls and the hallmarks of success
  • How we can bring insights to life and ensure that they are actionable?
  • How can we make ideas stick? Focus on how agencies can make insights stick with clients, and how clients can make insights stick with their internal marketing and brand teams
  • The role of multiple-media to show the same information in different ways to help keep the data fresh and tailor it appropriately for your audience.

Part 2 – Presenting Quantitative Data (afternoon)

This part of the workshop will take a practical look at:

  • What industry professionals believe makes a good or bad presentation, through use of voxpops, as well as the results of a survey identifying common pitfalls and the hallmarks of success
  • How to make sure your quantitative data is brought to life in a way that resonates with your audience
  • The benefits of planning and enriching analysis in quant; making sure you present concise and impactful presentations in order to avoid death by Powerpoint
  • The role of data visualisation – making sure that your stakeholders go away from the final debrief with a clear message
  • The role of multiple-media to show the same information in different ways to help keep the data fresh and tailor it appropriately for your audience.

For Agency-based researchers:

  • This session is a great opportunity to reflect on your approach to presenting qualitative and quantitative data
  • Help maximise the impact your research findings have on your clients.

For Client-side researchers:

  • Understand ways you can get involved in the analysis of the research findings earlier and, through this, the story flow development
  • Get involved in developing hypotheses that can help to ensure the outputs you receive answer key business questions
  • Appreciate what’s possible in terms of outputs so that you know what to ask for from the agencies you work with
  • Make sure the outputs you ask for meet internal stakeholder needs, as well as simply presenting data facts
  • Understand how best to integrate insights from multiple sources and communicate a holistic picture for your stakeholders.

See speaker details

Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

  • Members: £404 + VAT
  • Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees within 8 weeks of the event:

  • Members: £449 + VAT
  • Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.

qual and quant
one-day
cpd 6

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