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Introduction to the Pharmaceutical Industry and Business Intelligence Practice

AstraZeneca UK Limited, Horizon Place, 600 Capability Green, Luton LU1 3LU

9:00 AM - 5:00 PM


This one-day workshop is ideally suited to placement students and short-term interns working in business intelligence (including market research, analytics and related fields) in both pharmaceutical companies and agencies. Help your students to hit the ground running with this overview of the pharmaceutical industry and where business intelligence fits in, run by experienced business intelligence professionals drawn from the BHBIA Board and Ethics & Compliance Committee.

The workshop will engage your students in an introduction to the NHS, how medicines are brought to market, a top-line understanding of primary and secondary market research and the power of business intelligence in fuelling brand success throughout the product lifecycle. It will provide a balance of practical information to orientate your students and the opportunity to ask questions about careers and next steps.

It is aimed at those who are totally new to the pharmaceutical industry (not recommended for people who are experienced in the industry e.g. sales representatives moving into Head Office).

Comments from previous delegates include:

  • "I would recommend this course due to great organisation, very high value of information provided"
  • "Would recommend all speakers and would love to gain deeper insights into each area"
  • "All presenters were adept and enthusiastic about their work, which made the course clear and enjoyable"

We are very grateful to AstraZeneca UK Limited for hosting this event at their offices.

Provisional Course Programme

9am: Registration and coffee

9.30am: Welcome & Introductions

  • Course convener - Paul O'Nions, Head of Business Operations and Support, Sanofi / BHBIA Board

9.45 – 10.45am: From Molecule to Market

  • Jenny Dawson - Business Analytics and Operations Lead, Roche Products Ltd / Deputy Chair, BHBIA Board

10.45 – 11.30am: Introduction to the NHS – structures, processes, key terminology

  • Paul O'Nions

11.30 – 11.50am: Coffee

11.50 – 12.50pm: What is Market Research? (Part 1) – The importance of business intelligence; An Overview of secondary data & analysis

  • Kate Stevens - KES Consultancy / BHBIA Board

12.50 – 13.50pm: Lunch

13.50 – 14.35pm: What is Market Research? (Part 2) – An Overview of primary market research

  • Dan Coffin - EU Director, Research Partnership / BHBIA Board

14.35 – 15.05pm: Guidelines and Legislation

  • Yuliya Fontanetti - Head of Operations, HRW / BHBIA Ethics & Compliance Committee 

15.05 – 15.35pm: Coffee

15.35 – 16.00 pm: Careers in Business Intelligence

  • Discussion session with all the speakers and conveners

16.00 – 16.20pm: The BHBIA

  • Paul O'Nions

16.20 – 16.30pm: COURSE CLOSE - Closing comments and departure of delegates

  • Paul O'Nions/All

Note: this event is not a substitute for the 3-day 'Introduction to Pharmaceutical Business Intelligence and Market Research' foundation course that's planned for November or the 'Latest Thinking in Field Force Excellence' workshop that takes place each June. The residential courses go into much more depth and are more appropriate for permanent employees.

Speaker details

Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

  • Members: £247 + VAT
  • Non-Members: £337 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate fees within 8 weeks of the event:

  • Members: £275+ VAT
  • Non-Members: £375 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.

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