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Launch Excellence and KPI Setting

Hamilton House, Mabledon Place, London WC1H 9BD

9:00 AM - 5:00 PM


Coffee and Registration at 9.00am for a 9.30am start

This workshop will guide you through the steps involved in executing an excellent UK launch, with a focus on the role played by business intelligence.  

Three key areas will be explored:

  1. Benchmarking best practice – how to identify suitable analogues against which to compare
  2. Learnings from companies who have launched excellently – what have they done differently from others to ensure their success
  3. How to define a set of balanced KPIs to track your launch.

Overall objective:

The workshop will equip delegates with a better understanding of the trends in the launch environment and provide insights on the foundations of a successful launch.

The programme will cover:

Why is launch excellence critical?

  • The first six months can shape the long-term success of a product
  • More and more launches are focused on innovative spaces
  • Smaller launches, no less important to a company’s portfolio, face substantial resource constraints

What new challenges are arising from environmental changes?

  • The rise of the payers’ influence and restrictive regulations
  • The shift towards a highly specialist market

What are the critical elements behind a successful launch?

  • An optimal stakeholder mapping
  • The multichannel approach
  • The real world evidence plan
  • The organisation of multifunctional teams
  • The pricing and market access strategy

How should a launch plan be best executed?

  • Performance drivers and tracking
  • Course corrections and contingency plans

See speaker details

Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

  • Members: £404 + VAT
  • Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees within 8 weeks of the event:

  • Members: £449 + VAT
  • Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.

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