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Multichannel Orchestration and Measurement – The Evolution of Segmentation and Targeting in a Digital World

Hamilton House, Mabledon Place, London WC1H 9BD

9:00 AM - 5:00 PM


This workshop is essential for anybody who needs to understand the current state of Multichannel Marketing (MCM) in today’s environment and how to build actionable tactics that will enable and support Sales and Marketing. 

Customer centricity ultimately forms the bedrock of any successful customer engagement strategy and achieving this is dependent on having the right capabilities in place to understand, design, execute and measure.

With sessions providing research based insight into the opportunity that Multichannel brings within customer engagement strategy, relevant case study examples, actionable outputs and expected future developments, delegates will leave ready to maximise current opportunities and to start planning for potential future activities.

Provisional Programme

9.00am Coffee and Registration - ready for a prompt start at 9.30am

Current state of multichannel

  • Trends and dynamics
  • Participants view of multichannel – Observations and active discussion

Enabling multichannel – The Framework

Client Case Study 1 – Nigel Olsen, Multichannel Marketing Manager, Sanofi

  • Q&A and discussion

Enabling multichannel – Capabilities

  • Assessing capabilities - High level view of maturity curve and key pillars
  • MCM framework – Case studies/ examples

Workshop activity – Putting it into Practice

Client Case Study 2 – Marc Weeks, Digital Lead, Takeda Pharmaceuticals

  • Q&A and discussion

Look to the future and close

See Speaker Details

Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

  • Members: £404 + VAT
  • Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees within 8 weeks of the event:

  • Members: £449 + VAT
  • Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.

Register for Event

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