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BHBIA

Patient-centricity – Using Market Research to Put the Patient at the Heart of your Brand

Hamilton House, Mabledon Place, London WC1H 9BD

9:00 AM - 5:00 PM

MAR15

The following key topics will be covered in this workshop:

  1. Conducting ethical patient research - An overview of the main obligations we have to patients as researchers as well as practical tips on how to ensure we meet these. 
  2. Championing the voice of the patient – What do patients really think of research and what do they want to get from it? Including a Q&A session with a patient advocate
  3. How to incorporate patient research across the brand lifecycle – An interactive exercise to explore real applications of patient research and the opportunity to reflect on successful case studies where patient insights have been at the core of brand strategy.

The session will also cover:

  • Recruitment considerations in patient research.
  • Methods of engaging with patients – Is face to face always best? Consideration of remote and digital methods in patient research and how to tailor method for research projects.
  • Analysis in patient research – A reflection on successful experiences and useful frameworks.

Provisional Programme

9.00 Coffee and Registration

9.30 Session 1

  • Introduction & overview of programme
  • Conducting ethical patient research – an overview of guidelines in the area and how to design patient research ethically
  • Recruitment considerations in patient research  - Reaching the hard to reach and challenging ourselves to put the patient first

11.15 Coffee

11.30 Session 2

  • Methods of engaging with patients – Is face to face always best? Consideration of remote and digital methods in patient research and how to tailor method for research projects.
  • Analysis in patient research – Key considerations & useful frameworks
  • Championing the voice of the patient – what’s important for patients themselves and how can we ensure we’re truly patient centric?

12.45 Lunch

13.30 Session 3

  • Championing the voice of the patient – What do patients really think of research and what do they want to get from it? Including a Q&A session with a patient advocate
  • Patient research across the brand lifecycle – an interactive exercise to help identify key opportunities across the patient journey and how best to execute research at these points

14.45 Coffee

15.00 Session 4

  • How can we ensure patient research lives within the brand team and makes a real difference to brand success?
  • To include case studies of successful integration of patient research into brand strategy

16.45 Final thoughts & close

See Speaker Details

Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

  • Members: £404 + VAT
  • Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees within 8 weeks of the event:

  • Members: £449 + VAT
  • Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.

Register for Event
patient centricity
one-day
MRS CPD

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