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BHBIA

Storytelling That Makes Market Research Powerful

Hamilton House, Mabledon Place, London WC1H 9BD

9:00 AM - 5:00 PM

FEB07

Coffee and Registration at 9.00am for a 9.30am start

Want to give your market research project legs to leverage real change within your company? This workshop will focus on how to raise the profile of market research internally.

We believe that great research alone won’t go far enough to action change within a business. Market research gains power through the way that the story of the research is told, it’s in the way findings are presented to internal stakeholders in a confident manner, emphasising key points and gaining buy in with those in the room.

During the session we will explore the art of storytelling and how it can supercharge your findings. We will also cover the principles of ‘presenting magically’ to help attendees deliver their market research stories internally in the most credible, compelling and confident manner.

Lastly, we will discuss how agencies can support their clients and empower their research to give it a wider reach within the business and action real change.

Sessions will cover:

  • Bringing your stakeholders on the journey throughout the project lifecycle
  • The importance of Storytelling
  • The Art of Storytelling
  • Presenting magically
  • Outputs that live on to tell the tale

The workshop will now be run for us by Jo Hill, Helen Kirkpatrick and Sammy Lloyd of Branding Science.

We are very grateful to the organisations and individuals that give their time and expertise on a voluntary basis to run training courses on behalf of the BHBIA.

View the provisional programme

See details of the facilitators

Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

  • Members: £404 + VAT
  • Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees within 8 weeks of the event:

  • Members: £449 + VAT
  • Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form

Online Booking - Click on the register for event button below. Please note you must be logged in if you are a member or join as a registered user to book online.

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