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Can you really trust uninterested respondents? How to design surveys people actually want to take

September 14th, 2017

Conference Winning Training Session

Survey design in research is something that has generally evolved rather than proactively developed with questions phrased in the language of research and designed solely to answer the researcher’s query. What we tend to forget is whether anyone actually wants to read that question, let alone whether it’s engaging enough to make someone want to answer it.

Download the full article by Alex Wheatley – Research Innovator, Lightspeed Health