There are over 318,000 healthcare apps in the UK and on average, 200 apps developed daily. Pharma-specific apps present a significant opportunity to educate, improve patient outcomes, and reduce cost of patient care, but with only 4% of mHealth apps achieving more than 1 million downloads (a year), a large proportion of them will ultimately fail.

Download the full article by Sophie Bradley, Associate, Incite, Ellie Webb, Associate, Incite & Tom Whitbrook, Strategist, TAB

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