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Mobile Apps that Really Add Value

September 3rd, 2019

There are over 318,000 healthcare apps in the UK and on average, 200 apps developed daily. Pharma-specific apps present a significant opportunity to educate, improve patient outcomes, and reduce cost of patient care, but with only 4% of mHealth apps achieving more than 1 million downloads (a year), a large proportion of them will ultimately fail.

Download the full article by Sophie Bradley, Associate, Incite, Ellie Webb, Associate, Incite & Tom Whitbrook, Strategist, TAB

Disclaimer: The views and opinions expressed in this feature are those of the author and may not reflect the official policy or position of the BHBIA. The BHBIA have not verified any of the information quoted and do not accept any responsibility for its accuracy, or otherwise.