September 14th, 2017
A recent study suggests that there are 7.8 connected Internet devices per household in the U.S.
This poses a challenge to survey security and deduplication that most companies do not fully understand.
Assuring respondents’ answers are not duplicated is a fundamental principle of data collection, and as the number of connected devices grows, so too does the complexity of assuring respondents are unique.
Download the full article by Jason Freeman – COO, SHC Universal and Phil Sofia – President, SHC Universal