While some behavioural scientists are critical of market research, each discipline can learn from one another and together are powerful. 

Although behavioural science has been a buzzword in market research for years now, in ‘purist’ behavioural science spaces there lurks huge scepticism of surveys and the market research industry as a whole.

Download the full article by Katy Irving, Global Head of Behavioural Science, HRW

Disclaimer: The views and opinions expressed in this feature are those of the author and may not reflect the official policy or position of the BHBIA. The BHBIA have not verified any of the information quoted and do not accept any responsibility for its accuracy, or otherwise.