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- BHBIA Speaker Profiles - Bors Hulesch and Lorna Kirman
The BHBIA are delighted to introduce you to our speakers for this event, please read their profile below:
Bors Hulesch, Captain – Brains&Cheek
LinkedIn: Bors Hulesch
Bors trained as a social scientist in Budapest and Amsterdam. He has been a market researcher since 1997, and in pharma since 2005. He sits on the board of the BHBIA and is the Chair of its Sustainability Committee. He is a founding partner of Brains&Cheek, a small, global pharma MR agency.

Lorna Kirman, Senior Director and Head of Sustainability - Healthcare Research Worldwide
LinkedIn: Lorna Kirman
Lorna has always been curious, making her well suited to a career in market research. She has been getting to the crux of the issue for clients for over 15 years, enjoying digging deep not only with doctors or patients to understand the answers, but also turning those skills to determining what the key questions are at the outset. With a strong focus on integrated insights, Lorna thrives on developing long-term strategic partnerships with her clients. Inside and outside of work, Lorna is a passionate advocate for a more sustainable world, committed to her own Zero Waste journey, and passionate about gardening. Lorna is Head of Sustainability at HRW, and since taking on the role has lead the team to setting SBTI targets, tracking and reducing carbon emissions, delivering to clients' sustainability requirements and increasing the awareness and education of the team at HRW. Lorna loves walking and cycling in the beautiful Lincolnshire Wolds where she lives with her family, tortoise, guinea pigs and an abundance of house plants!