Kruti Popat - Director of Customer Experience, Boehringer Ingelheim UK & Ireland 

LinkedIn: Kruti Popat

Kruti originally trained as a pharmacist before moving into the healthcare business intelligence industry. She has extensive senior-level experience in both pharma and agency roles, where she has built and led highly regarded Insights & Analytics functions. Throughout her career, Kruti has been involved in planning and launching several successful products across a range of therapy areas, so she is well placed to share her experience using the different data sources and research techniques available.

 

 

Viv Farr - Managing Director, Narrative Health

LinkedIn: Viv Farr

Viv has over 25 years’ experience in healthcare market research. Formerly a Director at Cello, she has spent the past 12 years as Managing Director at Narrative Health.

 

 

 

Srividya Sekar - Associate Principal, IQVIA

LinkedIn: Srividya Sekar

Srividya is currently an Engagement Manager at IQVIA with deep expertise in analytics and strategic insight generation, particularly within the healthcare sector. With over a decade of experience in healthcare consulting, she leads initiatives that harness data and generate insights to drive commercial decision-making. Her expertise lies in translating complex datasets into clear, actionable strategies. She is passionate about driving innovative data interrogation techniques to bridge the gap between analytics and business impact.

 

 

Dr Jessica Santos - Chief Compliance and Privacy Officer, Konovo

LinkedIn: Dr Jessica Santos

Dr Jessica Santos is Chief Compliance and Privacy Officer at Konovo, having previously held roles at Oracle and Kantar. She provides consulting and research that help organizations communicate the value and potential of products and services governed by healthcare regulation and legislation. A frequent speaker and recognized thought leader, she specializes in AI governance, healthcare compliance, privacy, ethics, regulation, pharmacovigilance, and quality management.

 

 

 

Charlotte Sugden Heron - Director, Synergy Healthcare Research

LinkedIn: Charlotte Sugden Heron

Charlotte has worked in the market research industry for almost 20 years – all of it at Synergy.  She has extensive experience of conducting qualitative and quantitative market research with HCPs, payors, patients and members of the general public. She has worked across a myriad of different therapy areas, from oncology and ophthalmology to aesthetics and rare disease. As well as helping many brands answer their most important questions, Charlotte has had outputs of her research submitted to Parliament and has presented research findings to NICE. She is also the winner of 4 BHBIA BOBI Awards for excellence in business intelligence practice.

 

Niamh Horsfield - Senior Research Executive, Beyond Blue 

LinkedIn: Niamh Horsfield 

Niamh joined the market research industry 3 years ago as a graduate and is now working as a senior research executive at Beyond Blue. Niamh excited to share my experience as a Next Generation researcher, and hopes to support others in their early career to network and learn more about the industry.

 

 

 

Speakers supporting BHBIA Professional Development do so voluntarily, sharing their expertise to promote thought leadership, stimulate discussion and encourage innovation for the benefit of our membership. The BHBIA is extremely grateful for their time and contribution.

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