Home Events Post Event Resources Share Post Event Resources Annual Conference - bhbia2026 AI: Friend, Foe or Fraud. A Question Time Style Discussion - Ali Wilson - Day One Strategy, George McCarthy - GSK, Dr Myron Odingo - Sanofi UK & Ireland and Jessica Santos - Konovo View Annual General Assembly View Beyond the Tick-Box: Embedding True Impact Measurement - Radhika Bhatia - UCB and Darren Fleetwood - Madano View Brains Over Bots: When Human Judgement Matters - Rory Mitchell - Healthcare Research Worldwide (HRW) View Conference Summaries View Elevating Fieldwork with AI: How Better Panels Deliver Better Outcomes - Aida Tovar, Hannah Brown and Jordan Ashall - M3 Global Research View Empowering Field Excellence Teams to Better Capture HCP Insights - Mohammed Saleh Bham - Massive Wave Research and Vin Gokhale - Lifescience Dynamics View Future Proofing Insights: The Human Skills That Will Matter Most in 2030 - Danielle Campbell and Jarlath Mulhern - Madano View Hard to Reach Audiences and Global Research Challenges: Expert Best Practices - Alexandra Benoist and Olga Ostrovska - QQFS View Highlights Video 2026 View How Authentic are Research Insights? And What Does Authenticity Even Mean? - Vicky Davies and Laurence Olding - Bryter View How Future Trends Monitoring and Action Informs Complex Research and enables confident decisions - Andrew Thorndyke and Franco Esposito - All Global View Improving Fieldwork Inclusivity to Amplify the Patient Voice - Mohammed Saleh Bham - Massive Wave Research, Lucy Doorbar - LDA Research, Carly Brown - Liberating Research, Barbara Brese - Boehringer View Keep Calm and Let AI Carry On - understand where HCPs are evolving and changing practice - Hannah Tough - Day One Strategy and Tamara Burke - Konovo View One Global Patient Solution. Every Condition. Fully Verified - Tom Pugh - M3 Global Research View State of the Nation for Healthcare Market Research: 2026 - Hannah Brown and Neil Phillips - M3 Global Research View Strengthening partnerships between fieldwork agencies and research consultancies - Mohammed Saleh Bham - Massive Wave Research, Michael Schulte - TriVoca Health and Bors Hulesch - Brains&Cheek View The 10-year Plan for the NHS, NICE Cost/QALY Thresholds & the VPAG Negotiations - Omar Ali - Verpora, Yousaf Ahmed - NHS Thames Valley ICB, Nael Clarke - Somerset NHS Foundation Trust and David Thorne View The Evolution of Pharma Business Intelligence in 2026 – Part 1 - Rich Hutchings, Francesca Cooper and Josh Datz - Bayer View The Evolution of Pharma Business Intelligence in 2026 – Part 2 - Rich Hutchings, Francesca Cooper and Josh Datz - Bayer View The Evolution of Pharma Business Intelligence in 2026 – Part 3 - Rich Hutchings, Francesca Cooper and Josh Datz - Bayer View The Virtual Moderator Revolution: Where AI Chatbots Add Real Value - and What Guardrails They Need - Anthony Romain and Dana Al-Juburi - Instar Research and Laura Baldock - Ipsos View To what extent does sub-national market access drive uptake and how does it impact forecasting? - Arby Saboonchian - ValueBase Healthcare Limited View Trust in Healthcare: State of the Nation - Helen Bennis and Anna Meadows - Ipsos View Please log in to view your event registrations and bookings.