Home Events Post Event Resources Share Post Event Resources Annual Conference - bhbia2025 AI vs. Human: The battle to understand the Doctor-Patient Narrative - Viv Farr, Managing Director – Narrative Health Ltd and Shaan Thakerar, Customer Insights Partner – AbbVie View Annual General Meeting View Compliance Unmasked - Yuliya Fontanetti, BHBIA Ethics & Compliance Committee Chair and Global Head – Quality Assurance and Compliance – Lumanity View Conference Programme View Digital Opinion Leaders: Are We Sacrificing Human Connection for Digital Efficiency? - Daniel Ghinn, CEO & Founder and Anni Neumann, Director Health Strategy – CREATION.co View Harnessing generative AI to increase your communication impact - Georgie Cooper, Managing Partner and Beth Clark, Director – Basis Health View Harnessing the power of analytical AI to understand how physicians segment their patients and maximize brand potential - Siegfried Ertl, Business Unit Director and Hilary Worton, Business Unit Directo View Hear from our Diamond Sponsor! - Tamara Burke, VP Qualitative Business Development View Highlights Video 2025 View Keynote Speaker - Charlie Whyman – Speaker on Courage in Motion: Building Confidence Through Action View Keynote Speaker - Chris Webber, Founder – Foxleigh Commercial Performance View Keynote Speaker - Omar Ali, Former Adviser to NICE & Head of Payers – Verpora View Keynote Speaker Andrew - Bruce Smith – AI in communications & marketing expert View Leave people alone – Leveraging data available to optimise the respondent experience - Max Taylor-McEwan, Research Director and Jemma Reast, Research Director – Madano View Not all respondents are created equal… - Hannah Brown, Global Head of Marketing and Alexis Austin, Vice President of Strategic Accounts – M3 Global Research View Orchestrating Harmony in Patient Support - Charlotte Moore, Senior Brand Manager ILD - Boehringer Ingelheim and Paul Tinworth, Research Director – Healthcare Research Worldwide (HRW) View The patient will see you now - Jemma Reast, Research Director – Madano and Sam Robinson, Director-Patient Advocacy – AXON Communications View The Power of Play to Unlock Insights - Gregg Quy, Head of International Business Unit and Niall Baker, Director, Business Development & Qualitative Research – Elma Research View Unleashing the power of the pharmaceutical sales team to harness customer insights - Anna Munroe, Senior Territory Business Manager (contracted to Nestle Health Science) and Shirley Tang, Principal – View Unlocking new behaviour: transforming behavioural insights into concrete marketing activities - Céline Talon, Associate Director and Arne Maas, Consultant – SKIM View Unlocking Real-World Prescribing Decisions: A Case Study on the Power of Situational Choice Experiment - Kerry Kriel, Head of HEOR & Early Assets – Bayer plc and Laurence Olding, Director View Unlocking Therapeutic Insights through Video Listening on TikTok - Jackie Cuyvers, Co-Founder and CEO – Convosphere View Who watches the watchmen? Compliance, AI, and the need for human insight - Dr. Felix Jackson, Medical Director and Founder and Tea Meneghetti, Scientific Leader – medDigital View Please log in to view your event registrations and bookings.