Join us on 16th July for an overview of the new BHBIA guidelines on fraudulent activity in primary market research
Why attend?
Primary market research is crucial for decision-making for pharmaceutical companies. However, the threat from fraudulent respondents can undermine genuine insights.
In this 60 minute session, we will cover key features of the guidelines to help you understand:
- How and where fraudulent activity occurs in primary market research
- Practical tips on fraud detection and respondent validation in both qualitative and quantitative research
- Prevention by design; the importance of involving all stakeholders
- Ask the experts!
Perfect for: Sponsors commissioning PMR, market research agencies, fieldwork agencies, compliance teams
Speakers:
Clare Hopkins, Field Director, Just Worldwide and Chair, BHBIA Fieldwork Committee
Phoebe Jones, Senior Market Research Manager, Otsuka Europe
Stephanie Shaarwi, Managing Director, The Irrational Agency
Mo Rice, Vice President, Konovo
Please note all prices are exclusive of VAT
| Ticket |
Price |
| Any member |
Free |